Kelvin Kao

CS'05
Founder & CEO of PROTOCOL

Kelvin is the co-founder and CEO of PROTOCOL, an award-winning creative agency. Listed amongst the finalists for Marketing Interactive’s Creative Agency for the Year for 2 years running, PROTOCOL’s portfolio of clients include brands like Mandai, Meiji, Starhub, Nestle, Canon and Meiji, amongst others.

Together with his wife and WKWSCI classmate Daphne, Kelvin is also the co-founder of production studio UNMASTERED as well as content portal GEN X Singapore. In 2021 they started a cafe called Main Street Commissary which features a rotating gallery of local creatives from poets to tattoo artists and taxidermists.

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Daniel Tan Boon Hwee

CS'99
Vice President of Growth Marketing at HBOMax

As the Vice-President of Growth Marketing at HBO Max, Daniel Tan is the marketing leader responsible for the full-funnel marketing strategy of the subscription streaming service in Southeast Asia, Hong Kong and Taiwan, with broad responsibilities for subscriber acquisition, retention and growth, brand awareness, creative development, social media and consumer insights.

Riding the wave of digital and media transformation, Daniel leads teams that create disruptive, deeply local and data-driven campaigns featuring multi-platform experiences. He also drives performance marketing, CRM and customer experience strategies across subscriber lifecycles, and leads publicity and communications including media and talent relations. Before joining HBO Max in 2021, he was at The Walt Disney Company and held various positions, including marketing head at Disney+, Content Sales, Media Networks, Consumer Products, Games and Publishing, and the Head of Studio Entertainment in Malaysia and Singapore.

During his eight years with Disney, Daniel led Disney+ launches in Indonesia, Singapore, Malaysia and Thailand, making it the #1 streaming service in Southeast Asia, surpassing Netflix and Viu in less than 10 months. He also delivered 7 of the top 10 grossing 2019 films in Singapore and 6 of the top 10 in Malaysia, including Avengers: Endgame, Captain Marvel, Aladdin, The Lion King and Frozen 2. In addition to his work at HBO Max, Daniel served as Adjunct Teaching Mentor at the Singapore Management University, where he coached students with experiential learning as they performed research, analyzed data and developed digital strategic proposals.

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Daphne Tan

CS'07
Creative Service Manager at Infinite Frameworks

Daphne is a Creative Services Manager at Infinite Frameworks Pte Ltd, an award-winning post-production and visual effects facility. She has won several accolades at the Promax Awards, which are the world's premier celebration of outstanding achievement in entertainment marketing and design.

These include Silver award for Clip Based Entertainment Promo at Promax World 2018, Gold winner for Best Children’s Programme Promo at Promax Asia 2013 and Gold winner for Best Holiday/Seasonal Promo at Promax Asia 2012 — a testament to her ability as a producer.

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Tan Tam Mei

CS'15
Thailand Correspondent at The Straits Times

Thailand Correspondent Tam Mei has been reporting for The Straits Times from Bangkok since June 2021. Before being posted overseas, she spent time at the paper's features desk, and covered manpower, security, crime and social-related stories as well.

One of her highlights include a scoop on the Singapore government allowing the use of medical cannabis for select child patients with epilepsy. This multi-story package involved trips to South Korea and Thailand to report on their medical weed regulations. She was also involved in the paper's coverage of the Myanmar coup, and other notable events including the general elections and the fatal SCDF ragging incident in 2018.

She cut her teeth as a cub reporter at The New Paper where she covered the crime, court and government policy beats. Her current coverage in Thailand ranges from the latest political events, like the power moves within the coalition and opposition parties, and social issues such as the children's rights' crisis arising from the pandemic.

She also writes on a wide range of human interest stories, with on-the-ground interviews of people living in Thailand. For example, the impact of the persistent street protests on low-income residents living near these sites, and the severe and social fallout due to the lack of vaccines and medical care when the pandemic first started.

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一月間 (A Month's Time)

Wong Shao Liang Elliot (CS'25)
Esthétique Award Nominee

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As part of “A Month’s Time”, Elliot Wong (CS’25) embarked on a journey to explore the themes of regret and longing for the past, something he tried to capture and recreate in this photo series of his own.

The past is something he could see but not touch, and everything he sees is blurred and indistinct." This line comes from In the Mood for Love, a movie by auteur Wong Kar Wai. Wong attemps to capture and recreate the themes of regret and longing for the past.

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state.

Bernadette Toh En Tong, Tan Anne Zenn, Sherrie See, Feline Yeo (All CS'24)
Esthétique Award Nominee

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"state." explores the spaces that exists between; areas that borders the threshold of one stage and the next — the liminal state. In itself, the whole film exists in liminality, blurring the lines between physical and digital interfaces through curious parallels and seamless integration of the two realities.

The film immerses one into a world where the protagonist traverses the converging online and offline landscapes around them — always in a constant state of transition. The team finds intriguing resemblances to Alice in Wonderland, who explores boundaries between her reality and a found wonderland through peculiar manipulations of time and space. As a experimental documentary, ""state."" pushes the boundaries of traditional filmmaking to connect with the audience through visual and auditory-stimulation that is familiar to the average person — a desktop screen.

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restless.gif

Hoong Qi Rong (CS'24)
Esthétique Award Nominee

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restless.gif, by Qi Rong (CS’24) is a series of 6 gifs that were shot and created in NTU for the module DP2002, History of Photography, as a visual self-reflection of what it feels like to be entering a new phase of life while new restrictions and lockdowns are implemented every other day. The aim of the stereoscopic snapshots were to communicate the feelings of dissociation, unfamiliarity and being trapped that was felt in 2020 as the world struggled with the impact of Covid-19.

Qi Rong has always been intrigued by stereoscopy and it's place and possible applications in digital media since he started creating gifs in 2016. This project uses stereoscopic long exposures in his continued exploration of the medium.

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Drop a Deuce with Duo

Nicole Lim, Chong Weng Tai Abner, Tan Jia Huey Madeline (All CS'22)
Esthétique Award Recipient

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People find it hard to do their daily lessons on Duolingo due to a lack of “free time”. However, 90% of people bring their phones along with them to the toilet, playing games, reading, and scrolling through social media. Turns out, everyone has free time… when they drop the deuce. The campaign matches the daily habit of dropping the deuce with daily language lessons. With lenticular posters, out-of-home and AR filters, the team will remind users that learning a language is easy, just Drop a Deuce with Duo.

Drop a Deuce with Duo was also submitted to the D&AD 2022 New Blood Awards, one of the largest competitions for emerging creatives to exercise and showcase their talents on briefs set in partnership with some of the world’s leading brands.

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GOAL

Yuki Ling, Yong Li Xuan, Tan Tong, Amanda Leo, Shintaro Tay, Bernice Yong, Esther Boey, Ashley Tham, Charlotte Chong, Chin Hui Shan, Ivan Kwee, Natalie Tan, Ong Sing Yee, Samantha Fuentes (All CS’22)
Trailblazer Award Recipient

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In 2021, the GO-FAR team stayed in Singapore and reported on how players, coaches, schools, academies and parents of young talent were stepping up to meet the government’s Unleash the Roar project to raise the standard of football here.

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Your Slice of Simple

Brina Li Yuan Yee, Gerald Tan Zheng Jie, Lim Bi Hui, Tiong Zilin Shannon, Wee Shing Ying Nicolette (All CS'23)
Trailblazer Award Nominee

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As part of the CS4029 Advertising, Creativity & Copywriting module, these students were tasked to propose an integrated marketing campaign to promote the launch of Pizza Hut's Cheesy 7 product in 2021.

Inspired by Singaporean fish ball manufacturing company Bobo's 3 Wishes on Facebook, as well as TikTok creators such as @hicindy and @bossroyston who create short films with hundreds of episodes, the creators of this project combined trends and insights, and the virality of short form videos to capture our audience through story-telling content – where an emphasis was placed on creating an emotional connection with the audience, followed by subtle product placement.

The result was a trailblazing idea for Pizza Hut Singapore to be the first brand in the world that utilised a story-telling method for a product launch and campaign on TikTok.

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Learning in Laos

Cheong Jia Yi, Irene (CS’22), Ezekiel Laldinmawia Swaranjit Sen (CS’25), Janellia Kwan Rui Wen (CS’24), Jereca Png Xinyi (CS’22), Leow Choo Ching (CS’24), Lim Ying Wei (CS’24), Ong Chee Choon (CS’25), Song Yue Rong (CS’25)
Trailblazer Award Nominee

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With COVID-19 travel restrictions still in full swing, the WeeTrip 21/22 Video Team pursued a remote volunteering opportunity as part of WeeVolunteer, working with volunteers from non-profit organisation Keep Helping Each Other (KHEO) to produce “Learning in Laos”, a 3-episode video series that explores important social issues related to education in Laos. KHEO is a non-profit project that aims to spread literacy amongst youth in the rural and poverty-stricken areas of Laos by delivering school supplies and other useful resources to the schools.

From conducting pre-interviews with the volunteers from Laos to engaging them in the filming of the videos, volunteers had the opportunity to broaden their perspectives and learn about cultural differences, shared passions and forge friendships through producing the meaningful video series together.

The videos will subsequently be shared with organisations that champion relevant causes such as education for the less privileged and women’s rights to expand its reach and inspire others.

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Shark Sense

Ong Chong Li Philip (CS’24), Lim See Mun (CS’22), Tang Yi Ting (CS’22)
Trailblazer Award Recipient

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In a world of fitter, faster, stronger, better; they asked themselves -- what about 'together'? As part of the CS4070 Issue in Advertising module, the team got to pitch an idea to the global fitness brand, Gymshark. They wanted to come up with a product or advertising idea that would help communities break significant barriers they faced to conditioning.

Identifying the blind community as one that faces significant challenges keeping fit and going to the gym, the team felt that the blind community had every right, just like anyone else, to visit the gym and maintain a healthy lifestyle. Combining creativity and research, they came up with 'Shark Sense', a necklace line that can detect and describe the gym for a visually impaired user. It integrates visual technology from Microsoft's Seeing AI -- an application designed for the low vision community.

The project idea was recognised by AKQA and has been shortlisted for the upcoming Future Lions Global Advertising Award Competition.

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Little India - Home Away from Home

Ong Chong Li Philip, Tracey Ang Xinhui, Juliana Seah Yong Xian (All CS’24)
Trailblazer Award Nominee

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Little India is known for its traditional businesses like goldsmiths, Indian restaurants and coffee shops, saree shops, and stalls selling traditional garlands and sweets. But Little India is more than just a vibrant tourist location. It also represents a home away from home for migrant workers. Places create a sense of community and home, and no one understands this more than the team that run a soup kitchen which packs free meals for over 1,000 migrant workers daily.

As part of the CS2025 Image & Sound Production module, this team wanted to showcase the beauty of Little India and increase its exposure to the world. This documentary was recognised by the Urban Redevelopment Authority of Singapore, winning top 3 placing in a URA competition.

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Jiang Fengyan Laura (CS'24)
Ugly Crappy Drawings

Young Entrepreneur Award Nominee

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Started during one of the many lockdowns in Singapore, Ugly Crappy Drawings was a fun way to pass time and kill boredom. With little faith in her drawing abilities, Laura thought that this was the perfect hobby to start and entertain herself. Along the way, people started to take notice of the quirky drawings and found them to be funny, some even thought it was endearing. Soon, many would think that it was a unique gift idea and something that would definitely bring laughter to their family and friends. It was incredibly fulfilling to be able to deliver these drawings, which slowly took on a distinctive art style due to many days of practice. Today, Ugly Crappy Drawings has become a project that continues to spark joy in people’s lives.

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Ron Yap Chen Xiong (CS'18)
Mentalhealthceo

Young Entrepreneur Award Nominee

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Yap runs @mentalhealthceo, an Instagram page dedicated to raising mental health awareness and destigmatizing mental illnesses, with over 150,000 followers from a global audience.

His inspiration for starting the page came when he saw a post about OCD on Instagram which he related to, eventually leading to visiting the therapist, getting diagnosed and kickstarting his recovery. Through this, he realised the power of social media in spreading mental health awareness.

Yap has worked with amazing partners who have featured him on their platforms including Channels News Asia, AsiaOne, Our Grandfather Story and Beyond The Label to help break mental health stigma in Singapore. Yap has shared his story as an OCD survivor on CNA’s upcoming documentary about mental health, Breaking The Silence (airing on 27 May), and has spoken on mental health panels for Calm Collective and the Young Southeast Asian Leaders Initiative in partnership with the US embassy in Vietnam, amongst other achievements.

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WeeVolunteer together with HealthServe
The Different Hats We Wear

Stephanie Thong (CS’23), Jasmin (CS’24), Felix Galistan (CS’24), Ng Shi Ching (CS’24), Joanne Lim (CS’24), Megan Khoe (CS’25), Tan Bi Feng (CS’24), Leow Choo Ching (CS’24), Lee Si Yi Mabel (CS’25), Valerie Ong (CS’25), Keith Samson (CS’24)
Young Entrepreneur Award Nominee

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Under WeeVolunteer, in partnership with Healthserve, the team embarked on a journey to establish a campaign that aimed to spotlight the side of migrant workers often overlooked by the general public.

Titled “The Different Hats We Wear”, the campaign idea was birthed in the thick of COVID-19, as Migrant Workers were in the spotlight for their increasing infection numbers and dormitory clusters. With this news, the team sought to go beyond looking at our fellow Migrant Workers as data and statistics, and bring to light the different roles they have to balance as a friend, father and son.

Beyond increasing awareness of the stresses of having to balance these roles, the campaign also acknowledged and featured the crucial role HealthServe volunteers who take on different hats on top of their primary role of student, medical professionals, etc, to dedicate time to serve the Migrant Worker community.

Consisting of members across different academic years, the team worked hand in hand with HealthServe to churn out content, working on the ground and alongside the people who serve our country faithfully.

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Sun Kai Li (CS'22)
The Moon Prune Co.

Young Entrepreneur Award Nominee

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Kai Li is a graphic designer passionate about infusing art into the everyday for social good. When circuit breaker occurred in 2020, she started selling stickers and prints under The Moon Prune Co. on Instagram to raise money for charities.

With her colourful designs drawing insights on the pandemic, she raised over $500 for Beyond Social Services and Food From the Heart. It has since become a full-fledged passion project that allows her to express creativity through charming designs. She has continued to launch new stationery and accessories with other social fundraising initiatives such as Lalang Barang and NTU Arts Festival.

As a freelance designer, she has also designed several wall murals to beautify Singapore's landscape, including an AR-integrated 20 metre-long mural at Elgin Bridge along the Singapore River for a 2021 Kickstarter project which raised over $5,000, creating awareness for the critically endangered leopard cat. Kai Li hopes that her work is able to make people smile while staying impactful for the community we all live within.

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WeeVolunteer, together with Calm Collective Asia

Shermaine Yeo Jie Rui (CS’23), Eryka Fontanilla (CS’22), Glen Foong (CS’22), Sherrie See (CS’24), Lim Hui Min, Clara (CS’23), Liam Wei Shan Erin (CS’24), Sih Jesslyn (CS’23), Tang Chen-Xi, Joy (CS’23), Goh Yit Chen, Kellyn (CS’23), Teo Sze Rae Heather (CS’24), Hannah Soh (CS’24), Chong Rui Xuan (CS’25), Ellisha Chua Hui Xuan (CS’25), Soh Ji Yun (CS’25)
Young Entrepreneur Award Recipient

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Under WeeVolunteer, this team partnered with Calm Collective Asia, a mission-driven organisation that aims to break the stigma of mental health in Asia to create a campaign that supports the organistion’s existing social media presence.

Amidst the pandemic, mental health and wellbeing have been a growing concern in Singapore and around the world. Inspired to contribute in their ways, this campaign was a meaningful collaboration that allowed the team to put their communications skills to practice for an important cause that has a direct impact on those around us.

The team took charge of the full campaign from ideation, design, production and copywriting, working together to bring the content to life. The collaterals encompassed Calm Collective's message of normalising mental health conversations in society, with each piece of content specially constructed to educate the public, as well as encourage anyone going through difficult times to push through. They also explored the use of creative and new methods to engage with their audience, consisting of deliverablessuch as short-form videos, an Instagram filter and Telegram stickers, apart from the usual Instagram posts. The team also contributed content to the organisation’s newly launched TikTok account.

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